Digital marketing is the marketing and advertising of a company, person, product or service through online channels, electronic devices and digital technologies. Editing, translating and subtitling in more than 45 languages. Pepper among Deloitte's 3 fastest-growing technology companies in India. As soon as the campaign went live, it also went viral.
The organization took advantage of this opportunity by selecting images from diverse demographics and social age groups and displaying them on 10,000 billboards around the world. Undoubtedly, the campaign had a significant marketing impact, with 6.5 billion impressions in media around the world. Not only did brand awareness increase, but customer engagement also improved. The campaign ultimately led to the sale of 231 million iPhones.
This represented 62 million more telephone units than in the previous campaign. Jobs in Google search offered a 94% increase in organic traffic on their job detail page. This also led to a 10% increase in job applications. Through this campaign, users were able to find jobs that fit their needs.
Monster Singapore, Monster Malaysia, Monster Philippines and others doubled the same type of campaign. The influencers acted as word-of-mouth sellers and the campaign helped to boost sales. The brand saw a 35% increase in its sales and average traffic through this digital marketing tactic. They also received 100 new customers from each affiliate.
The secret to their success is to offer a top-notch customer experience. Responds to 8,000 requests for technical support and more than 10,000 tweets every month. Your Twitter account has lots of tips from 140-character Slack. As part of the Perception of Perfection campaign, Superdrug sent a photo of a woman to 18 graphic designers from different countries.
These designers were asked to photograph the woman to make her look beautiful. The results of the different countries were different. In some countries, designers made women's skin appear lighter, while in others, they made it look darker. It was clear that the photos were edited according to the beauty standards accepted in different countries.
The Perception of Perfection campaign soon went viral. It was discussed by major media outlets such as Huffington Post, CNN and Buzzfeed. The campaign received amazing responses, with more than 7,000,000 organic page views and 1,000,000 posts. In 16 months, the brand recorded a 238% increase in organic traffic.
The main objective of the campaign was to increase Uber's presence in India. Therefore, it created a referral program for both passengers and drivers. In this sense, the drivers served as sales people for the company and attracted some good drivers. It's crucial, as Uber depends on its drivers.
The driver referral incentive varied between €2,000 and €5,000 depending on the city. The result of the campaign was a 400% growth of the company through its referral program in India. Referral programs are excellent tactics for encouraging your user base to act as sellers for your brand. Digital marketing, also called online marketing, refers to all marketing efforts that take place on the Internet.
Businesses take advantage of digital channels such as search engines, social networks, email, and other websites to connect with current and potential customers. This also includes communicating through text or multimedia messages. Superdrug recruited 18 graphic designers from different countries around the world. Designers were asked to retouch an image of a woman with Photoshop to make her look more beautiful.
The brand launched a global digital marketing campaign that included billboards in 100 real-world locations. We hope that our 10 best examples of digital marketing inspire you. The empire may have a lot of money, but it also takes advantage of free digital marketing platforms like Instagram. Airbnb is a company that fully adopted this digital marketing channel by allowing all users to share their travel experiences on all platforms and social networks.
Finally, to create an effective long-term digital marketing strategy, it's vital that your team learns to pivot based on analytics. In fact, since most people have access to the Internet, there has been massive growth in digital marketing budgets. As you get more comfortable with marketing in the digital space, your readers, viewers, and sales are likely to increase. On the other hand, with digital marketing, you can measure the ROI of just about any aspect of your marketing efforts.
Using digital marketing allows you to achieve this from start to finish and at every point in between. Digital marketing tactics get a marketing message to as many people as possible online, regardless of whether it's relevant or welcome. Digital marketing levels the playing field within your industry and allows you to compete with larger brands. Whatever the case, the easiest thing is to design a digital marketing strategy after having determined the most important objectives of the company.
Regardless of what your company sells, digital marketing still involves creating buyer personas to identify the needs of your audience and create valuable content online. Inbound marketing is a methodology that uses digital marketing resources to attract, attract and delight customers online. As you can see, even the biggest brands in the world have adopted digital marketing and not always the kind that requires you to lose a lot of money. Search engine marketing is an excellent example of digital marketing, in which brands bid on keywords and show ads for their products on the SERPs when someone consults a related keyword.
One of the simplest and most powerful inbound digital marketing resources is a blog, which allows your website to take advantage of the terms your ideal customers are looking for. .