Colleges and universities typically offer a four-year degree in marketing in their business departments. Students can continue their studies by enrolling in a master's program or pursuing a doctorate. You can also start your marketing education with a two-year associate degree. A degree in marketing is delivered in the form of lectures, courses, seminars, projects and exams and generally takes four years to complete.
A degree in marketing prepares graduates for many entry-level positions, such as marketing specialists and market research analysts. With experience, licensees can move on to management roles. Earning a bachelor's degree generally takes four years for full-time students. That's why, even if you have professional experience or a degree in a different field, a bachelor's or master's degree in marketing is very beneficial.
These programs offer an opportunity for working adults to gain marketing experience without interrupting their careers. Depending on your goals and the financial and time commitment you can make, you can earn undergraduate or graduate degrees in marketing. Graduates should be better qualified for high-level marketing positions that have a greater impact on the overall success of an organization. In addition to online marketing master's programs, graduate students should consider earning a master's degree in Internet marketing and dual master's degree programs.
No matter what marketing degree you get, it's a very lucrative field to work in, with salaries above the average overall. The courses presented in these programs are designed to help students develop their understanding of marketing and emphasize the impact of modern digital technologies. For example, marketers often need a bachelor's degree, while many marketing managers have master's degrees. Graduates who earn a degree in marketing typically understand the relationship between companies and agencies and their customers, as well as trends in the field.
Careers in marketing report higher than average salaries and high projected job growth rates, making marketing an excellent career choice. Another vital aspect of a marketing degree is the ability to participate in marketing projects with mentors who will guide you along the way. To be admitted to a degree program in marketing, for undergraduate studies, you must have a high school degree or equivalent and available transcripts, letters of recommendation, an entrance essay, test scores and pay an application fee. Those with a degree in marketing can place themselves in a strong position to play a role in the field.
As with many careers in today's environment, marketing has changed dramatically in the last 5 to 10 years. A marketing degree is a great choice for college students of all types because it's broad enough to prepare students for a wide range of career options, but it still focuses on one of the most in-demand areas of business.