It's hard work that requires a lot of patience and perseverance, but the good news is that you don't have to attend college or an in-person course to become an expert in digital marketing. You don't even have to spend your time searching for learning resources on Google. There are several ways to find mentors to help you with online marketing. Examples include private training, group training, masterminds, Facebook groups, or live events.
Decide what main category of marketing you're interested in, then move on to the subcategories and learn the disciplines and tactics. There is a lot of material on tactical learning. But DON'T ignore basic aspects such as messaging and positioning, segmentation, unique sales propositions, value propositions, etc. Marketing is omnipresent today, you have ads that come out of you left and right, on television, Facebook, YouTube or your favorite social networks.
There's always something new to learn in the world of online marketing, so be open to improving as time goes by. In this context, you have to believe that you can learn about marketing and that you can become good at it. If you always have your head stuck in a book, but you don't really use what you're learning, it's unlikely that you'll see any results. After all, when you're in college, you learn about a quarter of what you learn on your own, and you spend the equivalent of a full workweek each week at school.
In addition, many sales and marketing experts give away free e-books that explain many of the principles you need to learn. When you Google “how to learn digital marketing”, most sponsored results promote online digital marketing courses, certificates, and training. On the other hand, if you become a marketing student? You'll begin to understand why people behave the way they do. As a business owner, you'll most likely need to learn the principles of online marketing to expand your reach and increase sales.