AI provides information on consumer behavior and maps the customer journey across all marketing media. Chatbots are expected to be considerably more humane in the next five years, thanks to advances in machine learning and artificial intelligence. The development of voice bots such as Google Assistant, Microsoft Cortana, etc. It is one of the most promising trends in the development of MarTech that specialists can take advantage of to collect more customer inquiries and increase conversion rates.
The marketing director analyzes 10 real examples of brands that use new technologies, such as augmented reality, NFC, facial recognition, 3D scanning and more, to breathe new life into their campaigns Shopping in a store is traditionally integrated into the physical experience, but Adidas has found a way to combine the store and digital worlds. The brand's AdDiverse virtual shoe wall is an extension of a real product exhibition in which shoes would be physically displayed on a shelf, but it does so virtually. Thanks to Intel's computing power, touchscreen technology and 3D rendering, shoppers can select products from the virtual shelf, view them from any angle, rotate them, expand them and access more information about products, technology and related content. Integrated anonymous video analysis provides recommendations to consumers, as well as metrics on shopper trends, demographics and shopping patterns, allowing Adidas to offer a personalized experience and relevant value-added services to shoppers.
Consumers can also purchase the product through payments on tablets. With the launch of LEGO Dimensions, children can interact with pieces of their NFC-compatible bricks through a video game to take a virtual look at a Lego Diverse. Children place the minifigures, figures and 3-in-1 vehicles to build on the LEGO toy platform and watch them come to life in the game. Kids can form teams and use their skills to solve puzzles, fight enemies, and defeat the evil Lord Vortech.
LEGO uses NFC technology to engage children in the online video game Princess Cruises. Princess Cruises' global wearable technology program is finally in Australia and will equip passengers aboard the Golden Princess with “Ocean Medallion” devices starting in November. The portable device works with an interactive technology platform within the One Cruise Experience Access Network (OCEAN). It allows for a new level of personalization and offers an improved experience for guests.
The Ocean Medallion will also unlock a guest's cabin door and replace access cards. The Golden Princess (November 2011), the Crown Princess (November 2011) and the Ruby Princess (January 2011) are the last three ships to carry the ocean medallion. The technology requires no on/off switch, no charging, no menu to navigate, and it can be worn as a pendant, on a bracelet, on a clip or in a pocket. Princess Cruises presents portable devices in Australia.
By far the most popular website analysis tool is the free Google Analytics, which is used on more than 80% of small and medium-sized websites on the market. This is definitely the place to start; at some point you may need the paid version or other business analysis tools, such as Adobe Analytics. Please note that the following tools also have their own analysis platforms. As one of the last markets to adopt digitalization, the real estate industry is actively compensating for it by following the most popular real estate technology trends.
Before implementing the MarTech package in the project, research the most influential technological marketing tools. In my starter kit, you'll see over and over again how marketing technologies help you reach the right audience at the right time with the right offer. Companies should consider social media as a technology that allows the old technique of word-of-mouth marketing. Wearable technology trends in marketing allow sellers to reach potential buyers at the right time and in the right place, increasing conversion rates.
The same studies have shown that small and medium-sized business owners save on this marketing technology strategy. Many marketers have experienced a quick and significant ROI by adopting these tools, but first they had to convince their managers to make the initial investment. With outstanding marketing offers or applications, some companies have created conversion rates several times higher than that; I have a form on my website with a 33% conversion rate. One of the best examples is Applift, the German leader in the mobile advertising market, which offers multiple marketing solutions to convert and attract audiences on mobile platforms.
Missing out on new marketing trends leaves business owners behind, as it doesn't allow them to gain a competitive advantage, generate more leads and attract new customers. Platforms allow marketers and business leaders to make faster and more effective decisions, eliminating several problems. This is the least discussed tool among marketers, but what marketers don't understand is that without the presence of these tools, it would be almost impossible to recognize the real image of the customer. Marketers who adapt and adopt new technologies can personalize, interact and connect with their current and potential customers in much more meaningful ways.
Content can take many forms, including blog posts, webinars, infographics, marketing applications and videos, as well as traditional forms, such as events. Along with classic marketing, companies have begun to introduce new marketing technologies into the mix. .